Jay Rosen has a post today titled “Four Types of Scoops” that will surely make it into my sociology of information book. The four types are the “enterprise scoop” where the reporter who gets the scoop gets it by doing the “finding out.” The information may be deliberately hidden or obscured by routine practice, but it would not have become known to the public without the work of the reporter. Then there is its opposite, the the “ego scoop”: the news would have come out anyway, but the scooper gets (or provokes) a tip or equivalent. The third type Rosen calls the “trader’s” scoop where early info has instrumental value — as in a stock tip. Finally there is the “thought scoop.” This is when the writer puts two and two together or otherwise “connects the dots” to, as he says, “apprehend–name and frame–something that’s happening out there before anyone else recognizes it.”
The information order of everyday life is conditioned by information exchanges that might be similarly categorized. But even before that we’d notice a distinction between exchanges that are NOT experiences as scoops — I think there are two extremes: information passed on bucket-brigade style with no claim at all to having generated it or deserving any credit for its content or transmission. “Hey, they’ve run out of eggs, pass it on, eh?” and statements of a truly personal nature: “I’m not feeling well today” that do not reflect one’s position or location or worth in the world.
Between these there are all manner of instances in which people play the scoop game in everyday interaction. The difference between an ordinary person and a reporter in this regard is that the reporter’s scoop is vis a vis “the rest of the media” while the scoopness of the person’s scoop is centered in the information ecology of the recipient. We have all met the inveterate ego scooper who moves from other to other to other trying to stay one step ahead of the diffusing information so that s/he can deliver the “scoop” over and over. And the enterprising gossip who pries information loose from friends and acquaintances and is always ready with the latest tidbit. In everyday interaction the wielder of the traders’ scoop often generates the necessary arbitrage because others are willing to “pay” for information they can use as ego scoops. Alas, as in the media, the thought scoop is probably the rarest form in everyday life too. It’s probably less self-conscious in everyday interaction and too more ephemeral which is too bad. Those conversational insights are probably more often lost than their counterparts in “print.”